| How
to Get Your Web Site Listed in the Major Search
Engines
Getting your web site listed in the major search
engines is an absolute necessity. Why? Because
85% of all people on the Internet use them when
searching for information. When they type the
keyword or keyword phrase in a major search engine,
up pops your web site, or at least you hope so.
The easiest, fastest and free way to get listed
in any of the major search engines is getting
links from other related sites that point to your
site. Once you get your web site listed in one
major search engine or directory, your site will
appear in the others.
Besides working on your link building strategies,
you can also submit your web site to the major
search engines.
Here's how to submit to the major search engines,
listed in alphabetical order:
AllTheWeb.com - owned by overture which also provides
results for Lycos.
Free Submission
Only submit your homepage and a couple of inside
pages. It takes about 6 weeks before your pages
appear. There is no guarantee to get listed.
Paid Submission
AlltheWeb doesn't have a direct paid inclusion
program but uses Lycos Insite Select.
Price $35.00
It takes 72 hours to get listed. Your pages will
be visited every 2 days for 1 year. This is a
good option if you want a new site to quickly
get listed.
2. Altavista - owned by overture
Free Submission
This gives you a basic submission. You can add
up to 5 URLS to be considered for inclusion in
4-6 weeks. Submit your homepage and one or 2 other
pages. There is no guarantee of inclusion.
Paid Submission
AltaVista Express Inclusion -- Submit your homepage.
Your pages will be listed within 2 weeks and revisited
regularly.
Price $39.00
1 URL for a 6 month subscription Guarantee: Your
pages could be dropped if you don't renew your
subscription.
3. Google
Google is the top choice for searchers. It's
search engine results also appear in Yahoo and
AOL.
Free Submission
It is free to submit but there is no guarantee
of a listing. Submit your homepage and a couple
of other pages. It takes about a month for your
pages to appear.
The best way to get listed in Google is to find
a lot of related inbound links - links from other
sites that point to yours. This will vastly improve
your search engine rankings and your site will
probably show up more quickly.
4. Infospace
Free to submit, however you need to fill out
a form to get listed.
5. Inktomi - it was recently purchased by Yahoo,
so it may provide results for Yahoo in the future.
Free Submission
As with all other major search engines, building
links to your site is the best way to go if you
want to get listed for free.
Paid Submission
Inktomi's search engine has an extensive network
of Web search partners, including MSN, About,
HotBot, Overture. It refreshes your site every
48 hours, to keep your content up to date in the
index. Submit your homepage Your site will be
listed in 2 days and will be regularly revisited
up to one year.
Price $39.00/year.
Each URL thereafter costs $25.00/year. Guarantee:
Your pages may be dropped if you don't renew your
subscription.
6. Teoma - provides results for the popular web
site Ask Jeeves. Ask Jeeves owns the Teoma search
engine. Teoma partners include: Ask.com, Teoma.com,
Metacrawler, Excite, iLor, MySearch.com, MyWay.com,
Ixquick, Mamma.com, Hotbot.com, Search123.com.
Free Submission
Like the other major search engines, get links
from other web sites to point to yours and the
search engines will eventually find you through
their linking structure.
Paid Submission Ask Jeeves Site Submit
Submit your homepage. Your site will be listed
within one week.
1st URL $30.00 2 - 1000 URLs $18.00 each.
Guarantee: Your pages may be dropped if you don't
renew your subscription.
Tips
1. Just submitting your web site to the major
search engines is not sufficient to get a good
ranking. Make sure your web site is correctly
optimized before you do your submissions. Read
"How to Use Keywords to Optimize Your Site
for Search Engines (http://www.isitebuild.com/keywords)
2. Getting massive amounts of traffic doesn't
guarantee sales. Your web site copy must pull
your visitors through the page for them to take
action. Get others to read your copy and ask for
their opinions.
3. To achieve higher rankings (and therefore
more traffic) in the search engines, you need
to continually refine your web site. Monitor your
web site rankings and if necessary, adjust the
keywords in your meta tags and web site copy.
4. Search engines should be only one of your
marketing strategies. One week you could be at
the top of a search engine, the next week your
site may disappear. Therefore don't just rely
on traffic from the search engines, but use other
methods to drive traffic to your site.
By
Herman Drost
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