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Online
advertisement
Do you want to reach millions of potential customers
for FREE? Well you can if you know how. The Internet,
that massive network of thousands of computers
around the world, also known as the “Information
Super Highway,” is your ticket to generating free
leads and sales.
As with any other medium, there is a correct way
and an incorrect way to advertise online. One
correct way is to post your message to various
newsgroups that welcome advertising. If you dig
around, I’m sure you’ll find a couple of newsgroups
that fit this description. Posting your ad to
these newsgroups is a good way to start your advertising
campaign because they are seen by millions and
it didn’t cost you a dime. Your ad will last
for about two weeks and then you will need to
repost your ad. Keep track of your ad response
and focus your efforts on the ads that bring you
the best results.
Another source of free advertising is publishing
articles that others can reprint freely. People
such as webmasters and e-zine publishers are always
in need of fresh content. Write about something
you are interested in. If you have a certain
area of expertise, write an article about that.
Place a resource box at the end of your article
with all of your pertinent contact information.
Don’t attempt to sell your product here. Do that
when you get contacted for more information.
One more source of free advertising is ezines.
Some ezines allow their subscribers to advertise
for free. Different ezines have different rules
regarding their advertising. There are a lot
of directories online that list ezines that offer
free advertising. Just go to any search engine
and type in ezines and you should find a considerable
amount of ezines listed.
You can also create what is known as a signature
file. A signature file is a footer that goes
at the bottom of any email that you send out.
Your signature file contains information such
as your company name, email address, and website.
You should also include a short sales message
in your signature file.
Now that you know the correct ways to advertise
for free online, here are a few incorrect things
to do when advertising online. Don’t be tempted
to post ads in any newsgroup that you see. Follow
their posting rules to the letter. If they say
NO ADVERTISING, don’t advertise. This is a good
way for you to get thrown out of the group. Additionally,
don’t write articles that serve as sales letters.
Editors will spot this rather quickly and they
will not publish your article. There are many
places to advertise for free online. If you utilize
them, you will be well on your way to building
your business online.
By DeAnna Spencer
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